Recent Press

Are the ‘Fourteen Financial Fears’ Holding You Back?

Tips for Building Confidence and Getting Proactive with Your Money By Kathy Longo, CFP®, CAP®, CDFA

Wednesday, 14 April 2021

Are the ‘Fourteen Financial Fears’ Holding You Back?

In my work, I frequently speak with clients who harbor fears about money. If you relate negative emotions like fear, stress, and anxiety to financial topics, it can be difficult to become interested in your finances or to build confidence in your money skills and knowledge. What’s more, when your emotions are stirred up, it becomes all the more challenging to get outside of your own head and move forward toward your financial goals with clarity.

Fear regarding money topics is particularly problematic for women, with one-third admitting that money causes them stress and anxiety. Whether you are male or female, however, the result is the same – financial fears hold you back. If you want to dispel your negative emotions around money, use the guidance below.

College Savings 101

Paying your child's tuition can seem like a daunting task, but deliberate planning can make it possible. By Kathy Longo, CFP®, CAP®, CDFA

Monday, 21 September 2020

College Savings 101

College expenses always seem to be on the rise and saving for your child’s tuition can feel like a herculean task at times. Accumulated College Board data for the 2019-2020 academic year showed an average cost of $21,950 as an in-state student at a state school, and a massive $49,870 for a private school. A bit of math easily reveals that four years at any college or university will cost a pretty penny, especially if your children aren’t close to college age just yet. In fact, tuition is likely to continue rising at a rate of about 8 percent each year, and assuming cost trends continue, parents and prospective students will face steep tuition bills in the future.

While not all parents are able to or want to pay for their child’s entire college education, many feel it’s important to contribute at least partially if they can. With rather alarming annual increases in costs, however, parents who wish to help put their children through college need to start planning and saving now. As with any large financial burden, the more time you spend saving, the lower the financial burden is at any given time.

Women Entrepreneurs: How to Sustain Your Balancing Act

Female Business Owners Can Find Success by Focusing Their Attention on Key Areas By Kathy Longo, CFP®, CAP®, CDFA

Monday, 24 August 2020

Women Entrepreneurs: How to Sustain Your Balancing Act

Being a female entrepreneur is rife with challenges. We still live in a world where women business owners are defying social expectations, struggling to be taken seriously, and confronting the difficult balance between business life and personal life. It’s no wonder so many female entrepreneurs feel like they’re constantly hustling and still not reaching their goals while confronting the challenge to access funding as a woman-owned business, building a professional network, and overcoming the fear of failure.

If you love what you do – and you’re good at it – but you feel overwhelmed with all that’s required of you, you’re not alone. Read on for three tips designed to help you achieve more balance while creating success in your business.

Good Debt, Bad Debt


“Debt is one person's liability, but another person's asset.” -Paul Krugman, American Economist


By Kathy Longo, CFP®, CAP®, CDFA
Sunday, 17 February 2019

Good Debt, Bad Debt

 

We hear it all the time, everywhere, that Americans have too much debt. The debt of individuals 65 or older has risen 48% between 2003 and 2015.[i] The student loan debt hit $1.53 trillion in 2018.[ii] Americans now also have the highest credit-card debt in U.S. history with over $1 trillion owed.[iii] Considering that household debt hit a record high of $13.5 trillion[iv] you can see we are dragging a lot of debt around with us. What’s important to remember is that not all debt is created equal. In fact, some debt may be good. 

Talking Your Way Down the Aisle

The importance of having money discussions before you tie the knot.

By Kathy Longo, CFP®, CAP®, CDFA
Thursday, 31 January 2019

Talking Your Way Down the Aisle

Love is exciting. The first date jitters, the honeymoon phase, ring shopping etc. Wedding planning, while often stressful and expensive, is all about planning a life together. We love love. What we don't love, as evidenced in various TV shows and movies, is talking about what happens after the happily ever after, which often involves money. Whether you come in with a lot or too little, there are hurdles. The dreaded prenup. The horror stories of partners carrying huge amounts of undisclosed debt. The reality is, in most aspects of our lives, we avoid having difficult financial conversations until we have to. Waiting until things hit the fan, unfortunately, takes away a lot of options. It is in these situations when couples are forced to be reactive instead of proactive.


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